Travel is great for broadening the mind, isn’t it? Seeing different cultures, experiencing different foods, knowing that you’re miles away from the nearest McDonalds. Or maybe not – global expansion of certain brands has been so successful that you can be thousands of miles away from America and still be able to enjoy the comforts of home. So, who is the most successful? Which popular brands can you find on sale in the depths of the Belize jungle? Find out in our Top 10 Brands That Have Made It To Every Corner of the World.
Peru is notable for many things, but one thing it is known for is its coffee production. Small farmers produce the beans there that are shipped all over the world. So, you’d expect that when you needed a shot of caffeine in Lima , there would be a host of locally-owned coffee shops to choose from. Well, there probably are but there are also a number of branches of Starbucks. In fact, within a few kilometers of Miraflores (a suburb of Lima), there are 8 outlets. And that’s just one example of Starbucks’ worldwide grip – the brand can also be found in 18 European countries, all the major Asian countries and Australia and New Zealand. Oh and Africa, the Middle East and other parts of South America. With a presence on every continent, you are never far from that green mermaid thing…
With the secretive government of China, it can be difficult for American brands to break into the market. But one sportswear brand decided to “Just Do It”. And they were successful – Nike has made its home on Nanjing Xi Lu, Shanghai, and is the country’s number one sportswear brand. They have apparently done this by “listening to the voice of the Chinese athlete and then applying creative design and technology to meet their needs.” What they don’t mention is that sales are falling in China, although they still dominate the market.
But that’s not the whole extent of Nike’s global presence – they also have headquarters in Japan and the Netherlands, which cover their whole EMEA (Europe, Middle East and Africa) operation. It’s reassuring to know that their “creative design and technology” is reaching everyone who needs it. The less said about the people making those shoes in the same countries the better…
And while we’re skirting around the issue of big brands in developing countries, here’s Nestle – a brand that has undoubtedly achieved global domination, but with some devastating side effects. A quick glance at their global map reveals how many countries the company works in, and their website talks about their business principles of adding value to the communities they work in, and saying things like “Our core aim is to enhance the quality of consumers lives every day, everywhere by offering tastier and healthier food and beverage choices and encouraging a healthy lifestyle”. Funnily enough, there is no mention of the aggressive marketing of breastmilk substitutes in developing countries that led to an international boycott.
But as far as success in spreading the brand goes, Nestle can certainly claim credit. You can’t go anywhere in the world without seeing their chocolate and their logo is globally recognised. Whether they can truly claim to be “the world’s leading nutrition, health and wellness company” is another question!
Suppose I wanted to buy a car on the island of Madagascar, where would I buy one? Assuming I wasn’t busy being distracted by all the talking animals, I would probably head to Antananarivo, where I would find a Ford dealership. After all, it’s good to buy a car from a known brand if you want to be assured of quality. Say I was in Sweden, where would I go? Maybe Ford again. Or Darussalam, Brunei? Same again.
Not content with revolutionising the manufacturing business by inventing the production line, the Ford Motor Company has expanded to every continent and even the most obscure countries. Surprisingly for such an expansive brand, the company has steered clear of controversy, concentrating instead of just making reliable, unexciting cars. However, the Ford family, now minor shareholders in the business, have had more than enough controversy to compensate…allegedly
It may not be the most recognized soft drink in the world (more on that later…) but there’s no denying Pepsi’s global influence, with their product available everywhere from Alaska to Australia. But success comes at a price, and the brand has got into trouble in India for using an excessive amount of groundwater, in areas where water is a scarce commodity. Still reeling from that scandal, a second scandal broke, accusing Pepsi of allowing pesticide residue into their sodas. Pepsi was banned in Kerala (along with Coca-Cola) and there were protests in the streets, with bottles of Pepsi being smashed by angry protesters. In response, the brand has launched a number of PR initiatives in India, including a drive to create “a positive water balance”. The efforts are slowly repairing Pepsi’s reputation, but other countries must be watching the company with suspicion…