There are one hundred and one ways to get ranked on Google, but only a few of those methods really work. Online businesses and website owners take very creative approaches when it comes to getting found on the Internet. Some use organic traffic while others pay for visitors. Either way, there are proven ways to get ranked higher in Google search engine. Let’s go over the top 10 ways to make that happen.
10. Building Back Links
One of the simplest solutions for getting found on Google is to build back links. And these are simply links that point visitors towards you. All that you would need to do is make sure that you target keywords specific to your niche and then cloak the link to your URL. Also make sure that you are submitting your site to DMOZ as well as other online directories. And you will want to do this as soon as possible as this process can easily take a few months to refresh and actually show up on the web. Finally, you can pay for links as well, which can be a last resort if you aren’t receiving enough organic traffic.
9. Keyword Research
You should not waste your time optimizing your website with keywords that are not even relevant to your specific niche. In other words, if you use keywords that are specific to your business then you will be much more likely to attract relevant customers. There are various online tools that you could use that would allow you to target a wider range of keywords. Also, make sure that you are experimenting with more than one keyword so that you can figure out which one works best.
8. Research Competition
There are a variety of tools that you could use in order to do research on your competition. You should visit EduLinks, GovLinks, Del.Icio.Us, Alexa Ranking, DMoz, and Whois. By the way, you are probably thinking that doing research on your competition isn’t ethical. Note that these websites aren’t giving any specific information about those websites; they are simply providing you with an overall snapshot about how they are performing. Knowing this information will allow you to implement their techniques and even get rid of what isn’t working.
7. Title and Meta Tags
For those who don’t know, a Meta-tag is the piece of information that is placed in the “head” of a web page. The title tag is what you see at the top of a browser when you’re surfing the Internet. Meta-information is useful because it communicates to search engines (like Google) what you’re offering on your website. Basically, it communicates information that a human visitor wouldn’t even bother to look into. On the flipside, you can use a title tag to help specify to the search engine the various keywords associated with your online business. And the best part is that title tags take place instantaneously and can make a noticeable difference in your success on the Internet.
You’ve probably heard that “content is king” on the Internet. In most cases, this is true. Whenever you provide relevant information about a specific topic, Google will reward that particular web page by placing it higher in its search engine. This is because it knows that this is a piece of relevant information that online users will be able to learn from. Also note that keyword research will help you out a lot with this. And make sure that you aren’t “keyword stuffing”, because Google does not like this.